A message is a short, truthful statement that lays out for voters why they should vote for you, and provides a contrast between you and your opponent(s)
 |
| I AM JENIFER OBENG - FACE OF CCTU 1ST RUNNER UP 22/23 - FROM THE PURCHASING AND PROCUREMENT DEPARTMENT |
As a candidate or political party competing in an election one of your challenges will be communicating with your targeted voters in a way that is meaningful, memorable and persuasive.
 |
| JENNIFER OBENG - I THERE ENDORSE JOHN FOR A BETTER TOMORROW OF A BETTER LEADERSHIP .... PLS VOTE THE GREAT AGENDA |
Because you’ll have limited time, money and volunteer support, when you get the opportunity to communicate with a voter – whether in person, through the news media or online – you will want to make the most of it. You want voters to remember who you are and to understand the difference it would make if they voted for you.
 |
| HYPE TV PRESENTS THE CHOSEN ONE |
Making every communication opportunity work for you is the main goal of having a clear, succinct and powerful message. A message is a short, truthful statement that lays out for voters why they should vote for you, and provides a contrast between you and your opponent(s). Crafting and consistently using a compelling message is essential to persuading targeted voters to vote for you.
 |
| THE TEAM NICE AGENDA |
This module covers the fundamentals of political communications: what is a political message, why having one is important, and how to come up with an authentic and compelling message for an electoral campaign. Topics covered include:
 |
| UNVEILING THE TEAM NICE POLICY |
In most universities, there are millions of eligible voters, all of whom come from a wide variety of backgrounds. There are older people and younger people, people from rural areas and from urban areas, and people who work as teachers, farmers, police officers, factory workers, lawyers, students, homemakers, business owners, military officers, and street vendors. There is a vast assortment of people with a variety of life experiences and political perspectives.
 |
| the legend of the most history of time |
No matter how hard you campaign, you will not be able to campaign to all of these different types of people. In fact, if that’s what you try to do – to offer a campaign message that speaks to everyone – it’s likely that you will not connect with anyone. To be successful, your campaign needs to reach out to specific subsets of the general public, not to everyone.
 |
| the john Obeng agenda for massive campaign |
By focusing your efforts, you’ll be able to connect with voters who are most likely to support you, and reflect their particular needs and values. So if you aren’t communicating with the general public, with whom are you trying to communicate? Your campaign is reaching out to specific groups of people that you have identified as supporters or potential supporters. Before you embark on any communications planning or designing your message, it’s vital to understand the wants, habits, preferences and perspectives of these voters. In this way, you can connect your goals to what’s important to them.
 |
| vote no 1 on the ballot |
In Module 3 of my article, we conducted geographic and demographic targeting to determine who your supporters and potential supporters are, and where they live. In Module 4 you looked at how to communicate with voters and how to track what voters are saying to your campaign, and in Module 5 you looked at how to identify and assess policy issues important to your voters. All of this information will help you answer the two key questions you’ll need the answers to before you can begin to craft your message: Who are my targeted voters?
 |
| THE JOHN OBENG AGENDA |
What are the issues and problems they care most about? Once you’ve identified your key audiences, creating audience personas will help your campaign develop powerful messages and effective strategies. Personas are hypothetical “stand-ins” for your actual audiences; they are characters you create to help you tell your story and convey your message. Personas are a communication tool that helps to make numbers and figures more human, and to apply a human element to policy issues. You’ll find far greater success writing a communications
 |
| TEAM NICE FOR PRESIDENT |
Your targeted voters receive thousands of messages every day – from the news, entertainment media, family, friends and neighbors, billboards, posters, television advertisements, radio, etc. You are not just competing with your opponents; you are competing with all of the other messages out there just to be heard.
 |
| THE MAN EMPOWERMENT |
The fact that most voters are not very interested in politics makes things even more challenging. The pyramid below gives a general breakdown of the level of interest in politics in most societies around the globe. At the top of the pyramid are the people who are eagerly interested in politics.
 |
| THE MAN OF REATIES OF THE DREAM WE WANT |
This makes up about 1% of the population. These are people who have a direct interest in the outcome of the elections, as it might affect their jobs or way of life. It includes political leaders and activists that spend a huge amount of their time and financial resources campaigning, or political analysts who make a living by our students
 |
| the legacy of real life |
##the hype media village
##theernestmillsblog